Azul Systems Parking Lot

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Photo by Dirk Riehle
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Dirk Riehle

What's wrong with this picture?

I took this photo on an early Saturday afternoon in May 2004. It shows the parking lot of Azul Systems, a hot new promising Silicon Valley startup. What's missing from this photo are the cars of all the highly motivated employees working hard at their product.

I eventually received an email telling me that Azul moved places in May 2004. So while I thought I saw them at work the next week again, they may already have moved, which explains the empty parking lot.

If you are not from the Silicon Valley, you may wonder about this obsession with Saturday (or even Sunday) parking lots. The fill stand of the parking lot on a non-regular-workday is a metric of how energizing and promising the product is a company has. So in the bubble days, people would be driving around on a Sunday, using the parking lots as a lightening rod for "apply here" or "espionage ahead".

Dirk Riehle

Last edited September 17, 2006. (This wiki tags URLs with nofollow.)

Copyright (©) 2004 by the Contributors. Some Rights Reserved. (Creative Commons License.) Contributions welcome, feedback appreciated.